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Apple releases first beta of iOS 15.5: final update before iOS 16? [U] 

Not long after the release of iOS 15.4 and iPadOS 15.4 to the public, Apple is kickstarting the beta train yet again. The company is now rolling out the first betas of iOS 15.5 and iPadOS 15.5 to developer beta testers; this could represent the final iOS 15 update before iOS 16 is released this fall...

iOS 15.5 beta details

Today's new release of iOS 15.5 beta 1 is available to developers via an over-the-air update in the Settings app. As usual, if the update does not immediately appear for download, keep checking, as it sometimes takes a few minutes to roll out to all registered developers. The build number of iOS 15.5 beta 1 is 19F5047e.

iOS 15.5 comes after the feature-packed release of iOS 15.4, which added support for Face ID while wearing a mask, new emoji, Universal Control support on iPad and Mac, and much more. iOS 15.5 could also be the last major update to iOS 15, with Apple planning to unveil iOS 16 at WWDC in June.


Apple: This is the date of WWDC 2022

Again it will be an exclusively digital event

Apple has announced the date of WWDC 2022 (Worldwide Developers Conference), which for another year will be an exclusively digital event. However, for this year Apple has announced that it will hold a live session in Apple Park with some developers where they will attend the presentation.

WWDC 2022 will be held from 6 to 10 June 2022 and is the event where Apple traditionally announces everything about its software.

That is, it is also known as the presentation event of iOS 16 and the new versions of iPadOS, MacOS, tvOS and WatchOS.

Of course, WWDC is not just an event showcasing the latest Apple software but also its hardware, as history has shown (see new Mac Pro, HomePod, iMacs and iPad Pro). Therefore, we are waiting for what Cupertino's company has in store to announce in all areas.


Apple Watch saves the life of an elderly woman in the U.S.

The choice of an elderly woman in Florida to buy an Apple Watch proved to be a lifesaver. The Apple Watch realized it had fallen and automatically alerted for help.

The incident took place in the area of ​​Saint Petersburg, in the state of Florida, USA, on March 3, 2022, when the unfortunate 71-year-old woman fell without realizing it and without being conscious. The Apple Watch called for help and the woman was taken to hospital.

The woman was diagnosed with lung cancer which was the cause of the fall due to reduced oxygen intake. The elderly woman considers herself extremely lucky that a wearable could indirectly lead to the early diagnosis of the serious health problem she was facing without knowing it.

The Apple Watch immediately after the fall sent a message to the cell phone of the woman's son who rushed to help. So, the proof that technology does not just unite us, sometimes it even saves us.


The iPhone 13 and 13 Pro each get green finishes

Apple announced at its "Peek Performance" event on Tuesday that the iPhone 13 and 13 Pro will each soon come in a green finish. The iPhone 13 lineup will be available in green, while the Pro phones will come in an "alpine green." You'll be able to preorder them on Friday, March 11th, and they'll be available on March 18th.

Apple offered green options with the iPhone 11, 11 Pro, and iPhone 12, but there weren't green versions of the iPhone 13 when it launched last year. I personally think the new greens look really nice. Both used on the iPhone 13 phones are closer to the "midnight green" of the iPhone 11 Pro, rather than the lighter greens found on the iPhone 11 and iPhone 12.

The company debuted an excellent purple for the iPhone 12 and 12 Mini at its spring event last year.



Apple M1 Ultra: How much better than other M1 processors?

Apple's brand new processor will power the Mac Studio desktop. But how does its performance compare to that of the other processors in the series?

At the recent Apple event, it became known that the new M1 processors will give ... meaning and even more substance to the desktop computers of the other company. We must not forget that Apple did not start its way with desktops, and the new Mac Studio, along with the M1 Max and M1 Ultra processors that power it, is the penultimate step before the complete transition from Intel Core and AMD processors Radeon. to ARM-based processors designed by Apple engineers. At the moment, the only desktop company that continues to use Intel "silicon" and AMD is the Mac Pro, but it should be considered certain that its successor will process an M1 series or rumored series processor. M2. But then we go to see how the backbone of apple processors is shaped, after the arrival of the m1 ultra.

On the Lower Staircase We meet the Apple M1, which powers the macbook air, the original version of the macbook Pro and the mac mini. One step above, are the most powerful m1 pro and m1 max, which are found in the 14-inch and 16-inch macBook Pro. On the top step we meet the M1 Ultra The M1 Ultra is available as an upgrade option in Mac Studio, an AIO 8-inch desktop reminiscent of a slightly larger version of the Mac mini or the old G4 Cube released 22nd years ago

The truth is that upgrading to the M1 Ultra costs money. More specifically, the implementation with the M1 Ultra costs € 4,949, almost double the € 2,499 of the base Mac Studio model that comes with the M1 Max.

More Dies, Better Communication

The rationale behind the design of the M1 Ultra is relatively simple. The new processor consists essentially of two M1 Max processors, which merge with each other to create a more powerful one through a high-speed interface. Apple's approach can not be described as completely innovative, as similar techniques were used by AMD in some Ryzen Threadripper processors. Also, some powerful workstation PCs use two or more Intel Xeon processors, which communicate with each other through specific interface protocols.

The merger of two dies may not have the required results, if the firmware and software are not adapted in such a way as to ensure that the applications that will run will use all the "horsepower" of the enlarged semiconductor. Apple said it has overcome this reef with the use of UltraFusion technology. We are practically talking about a "mediator", who transmits commands between the two parts of the M1 Ultra at lightning speeds of 2.5 TB / sec, according to Apple.

In addition to reducing bottlenecks in the M1 Ultra, UltraFusion considers all diesels as a single chip, which means developers do not have to rewrite their software code to take advantage of the new processor's increased power. At Tuesday's event, Apple said there was no such thing as UltraFusion again, saying it quadrupled the bandwidth of state-of-the-art interface technology. ExtremeTech provides more details about UltraFusion and other similar technologies from other manufacturers.

Double kernels, Double Price

The M1 Ultra has 20 cores, which are divided into 16 high-performance cores and 4 high-efficiency cores. This is a rapid increase compared to the M1 Max and M1 Pro, which have only 10 cores (8 high-performance cores and 2 efficiency cores). Theoretically, doubling the kernels will help to perform tasks that require a lot of computing power faster, while giving Apple the ... push to justify the high price of Mac Studio. The double number of cores is impressive at first glance, but in fact we should not forget that the M1 Ultra consists of two "welded" processors M1 Pro.

The new chip also comes with up to 64 graphics cores, twice as many as those found on the M1 Max and four times as many as those found on the M1 Pro. The cost of the version with the 64 graphics cores, of course, skyrockets to astronomical levels, reaching € 6,238. The basic version with the M1 Ultra has a 48-core GPU.

The above cores promise extreme performance, especially in specific processes that do not require maximum processing power for a long period of time. The company claims that the M1 Ultra is 1.9 times more powerful than Intel's 12th generation Core i9-12900K, when both run at 60 watts.

Of course, Apple's claims about the performance of the processor are unclear. The diagram above does not indicate specific applications or test conditions. To draw safe conclusions we will need to run our own tests. However, we assume that Apple's claims concern measurements made in specific applications that run natively on the M1 and are optimized for macOS.

128GB of memory, only if you need them

Instead of the classic mode where the CPU and GPU each use their own memory, the M1 uses a single memory to meet the needs of the CPU and GPU. This memory is part of the SoC for faster access.

This approach was also adopted by the M1 Ultra, but bringing a higher memory limit to 128 GB. However, the basic model comes with 64 GB, while the 128 GB cost 1,050 euros extra. This means that the upgrade is only necessary if you are using applications that require more than 64GB of memory.

Thermal behavior - Noise levels

Naturally, a larger processor with more cores and memory also needs the appropriate cooling system to dissipate heat.

Apple says it has carefully designed the Mac Studio cooling system so that it does not cause noise. But if you push the M1 Ultra to its limits then you will probably hear noise from the fans. How loud will the noise be? Probably not so powerful, given the previous Macs, such as the 27-inch iMac.

However, the presence of any fan puts it one step behind Mac Studio's ancestor, the G4 Cube, which did not need an active cooling system at all. Once we get our hands on Mac Studio, we will run a series of benchmarks to get a more complete picture of its performance. Until then, stay tuned to PCMag.


Last-minute Apple event rumor claims Apple will release a new iPhone 13 model in green

As we're almost 24 hours away from the first Apple event of the year, a last-minute rumor claims that alongside the iPhone SE 3, the company will also unveil a new color for the iPhone 13 model.

According to YouTuber Luke Miani's own sources, Apple will introduce a new iPhone 13 color in dark green. He says that after Apple unveiled a purple iPhone 12 during last year's Spring Loaded event, the company is planning to do the same with the last iteration of its flagship phone.

Whether this turns out to be true, expect the same specs inside this iPhone 13: two sizes, A15 Bionic chip, improved camera sensors, as well as up to 512GB of storage.

Miani also claims he has the first look of the Mac Studio, which 9to5Mac exclusively reported that Apple was developing.

The YouTuber has a mixed record of leaks. For example, he said before the Unleashed event that the 2021 MacBook Pro would feature an illuminated and backlit Touch ID button. He also incorrectly said that AirPods 3 would launch last May, but Miani was partially correct that Apple Music HiFi would launch on May 17/18 of 2021.

With Apple launching the iPhone SE 3 tomorrow, it doesn't make sense for the company to share this iPhone's spotlight with a new iPhone 13 color. Although Apple has unveiled new colors for its flagship iPhones after a few months before (iPhone 7 and iPhone 12, for example), it never did so while introducing a brand new smartphone.

Of course, in about 24 hours we'll be able to check for ourselves whether or not Apple is planning or not to release a new iPhone 13 in green.

Would you like that? Share your thoughts in the comment section below.

Comment

source:9to5mac


Apple Event - March 8, 2022 10:00 a.m. PST

Click here

                                               ⬇



How to Show Battery Percentage on iPhone

If you have an iPhone with a notch, you'll have noticed that the battery level indicator in the top-right corner of the screen doesn't show the actual percentage of battery that's left.


With older iPhones that feature no notch, Apple includes an option within settings to toggle the percentage on or off, but if your ‌iPhone‌ has a notch, there's no setting that will enable it.

Fortunately, there are a few ways you can still keep tabs on the battery percentage of a newer ‌iPhone‌ that we've outlined below. Keep reading to learn how they work.

1. Invoke Control Center

The easiest way to check the percentage level of your ‌iPhone‌'s battery is to swipe down from the top-right corner of the screen to open Control Center. You'll immediately see the percentage shown next to the battery icon in the top-right.

You don't even need to open Control Center fully to bring up the percentage. A small, quick drag diagonally down from the top-right corner of your ‌iPhone‌ screen will reveal it, and removing your finger from the screen will take you back to the Home Screen. 

2. Open Today View

You can also check the battery percentage of your ‌iPhone‌ by‌‌ using the Batteries widget in the Today View, accessed by swiping right on the Lock screen or on your Home screen's first screen of apps. 


If you don't have it installed already, you can add the Batteries widget manually. To do so, enter the Today view, scroll to the bottom of the column of widgets and press the Edit button. Tap the plus (+) button in the top-left corner of the screen to open the Widget Gallery, then enter "Batteries" in the search field or scroll down and select the Batteries widget from the list.

If you don't have any Apple accessories paired with your ‌iPhone‌, the first square widget will display the battery percentage. If you have an Apple Watch or AirPods though, you won't see the percentage unless you select the second or third widget style. Swipe to the widget that works for you, then tap Add Widget to add it to the Today View. 

3. Add a Battery Widget to Your Home Screen

If you want to be able to see the battery percentage of your ‌iPhone‌ when it's unlocked and on the ‌Home Screen‌, add a battery widget to it. 

To do so, long press on a blank area of the ‌‌Home Screen‌‌ or any additional screen of apps to enter jiggle mode. Tap the plus (+) button in the top-left corner of the screen to open the Widget Gallery, then enter "Batteries" in the search field or scroll down and select the Batteries widget from the list.

If you don't have any Apple accessories paired with your ‌iPhone‌, the first square widget will display the battery percentage. If you have an Apple Watch or AirPods though, you won't see the percentage unless you select the second or third widget style. Swipe to the widget that works for you, then tap Add Widget to add it to your ‌Home Screen‌. 

4. Ask Siri

If you're a fan of Siri, you can always ask the virtual assistant "How is the battery life of my ‌‌iPhone‌?" or even "How's my battery?" and you should get an answer. 

Top tip: You can also ask ‌Siri‌ this question of any Apple accessories you're using, such as Apple Watch or AirPods. 

5. Plug in your iPhone

Anytime your ‌iPhone‌ is plugged in and charging, you'll see the battery percentage automatically displayed on the Lock Screen, just below the time. 

Interested in extending the lifespan of your ‌iPhone‌'s battery? Apple includes an option in its Battery Health settings called "Optimized Battery Charging" that learns from your personal device habits and waits to finish charging all the way up until you need your ‌‌iPhone‌‌. To learn more about the feature, check out our dedicated tutorial. 

source:https:macrumors.com


The incredible trick to get water out of your iPhone (and not with rice)

How is it done?

On the iPhone 14 you will have 120Hz ProMotion and 6GB RAM with a price below one thousand

First, you need to install the Apple Shortcut application.

Then, from your iPhone, tap Download shortcut on this page.

The Shortcut app will open automatically - click the Add Shortcut button.

Then go to "My Shortcuts" at the bottom.

Press the Water Export button and then "Start Water Export".

Wait for the process to complete, which uses low-frequency sound to push water out of your iPhone.

Remember though that it is not a formal repair and can do as much as it can, but at least it can save you a lot of damage to your iPhone. However, make sure that you have backed up any valuable photos and other data, otherwise you risk losing them all.

There is no guarantee that your iPhone will work perfectly

Not even if it works, it may not be forever. But you have at least one more chance to save it.


Apple's core iPhone 14 series this fall could look a lot like last year's premium iPhone 13 Pro. Two features previously intended for the Pro models are rumored to be available in the base models.

ProMotion, Apple's brand of variable refresh rate, was exclusive to the iPad Pro until last fall. It was then that the company put 120 Hz refresh rate support on the iPhone 13 Pro and 13 Pro Max.


The new design of iPhone 14

Apple is expected to make the official announcement of the iPhone 14 next September, with many sources from the supply chain stating that the company has already finalized the design of the device.

The iPhone 14 as it seems will be equipped with a pill-shaped design, something we have seen many times in the field of Android, something that will allow it to further increase the screen-to-body ratio. However, design will not be the only emphasis of the company.

According to information, this year's iPhones will be equipped with significant hardware upgrades, one of which is the storage space that will reach the 2TB QLC type, which is not considered as good as the TLC storage space.


FAME: Eventually the iPhone 14 will come with 8GB RAM

There have been a lot of rumors and leaks lately about Apple's upcoming iPhone 14 series. Initially, as we informed you recently, many say that all iPhone 14 models will be released with 120hz, as well as with 6GB of RAM. In iPhone 13 we find 120hz only in Pro models and this will probably change with the new phones.

However, according to new reports coming from Korea, the iPhone 14 Pro and iPhone 14 Pro Max will eventually come with 8GB of RAM. According to the report of "yeux1122", through a Korean blog, in which he cites various sources from a large chain of products, the mass production of 8GB RAM for the iPhone 14 Pro models has come to the fore.

Earlier leaks said that the iPhone 14 Pro and Pro Max would have more RAM than the "simple" iPhone 14 and this leak from Korea comes once again and adds fuel to the fire.


Apple event March 8 2022  

Apple plans to reveal the new 

• iPhone SE with 5G & new chip 

• iPad Air with 5G, new chip & a flash 

• a new Mac with Apple Silicon (not clear which one) 

in a new virtual event which is currently scheduled internally for March 8 or around that date if supply chain issues cause serious production problems. iOS 15.4 with the new Face ID implementation that allows you use it while wearing a mask and glasses is expected to be released in the first half of March. 


Apple will introduce its cheapest iPhone in March

Along with a new iPad

A Bloomberg report reveals that Apple is preparing to introduce its cheapest 5G iPhone and an upgraded iPad in March. According to the information, this is the first upgrade to the iPhone SE in two years and now it will come with 5G capabilities, an improved camera and a faster processor.

The screens of the iPhone SE are already in the production stage and the assembly begins. We will see the first Spring models that will be available for sale in April or May.

The name of the new model has not been locked yet and on the table are the iPhone SE 3, iPhone SE 2022 and iPhone SE Plus. Its price is estimated at 300$, while the iPhone SE 2020 was released in the US at 399$



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Apple shares 10 "tricks" that every iPhone owner should know 

Ten tricks and tips for your iPhone from Apple itself:

1. If you write a wrong number on the calculator you can erase it, without resetting it completely, just swipe right or left at the top of the screen.


2. Starting with iOS 15, it is now possible to pin links or other useful content that you have received through the messaging application, to easily find it later.
3. You can "stack" widgets of the same size on the home screen. All you have to do is push one on top of the other when editing your original. 

 

4. You can easily transfer photos to other applications by simply holding them and changing application while still holding and holding them.


5. You can create abbreviations on the keyboard, so that for example "omw" is automatically "on my way". The option is available in the Keyboard> Text Replacement section of the settings.

 

6. You can open the camera without unlocking your iPhone by simply swiping left on the lock screen.


7. You can "scan" documents through the Notes application. Just press the camera button on a note and then the relevant document scanning option.


8. Starting with iOS 15, you can copy-paste text from the real world through the camera application, pressing the "scan" button when the phone looks at a document, sign and so on.


9. You can go to the first photo of an album in the photo app by tapping at the top of the screen.


10. To open the search directly from the home screen, just swipe down from the center of the screen.


Following this video to see in practice all these "tricks".

Text for blind people ⬇️


FAME: Apple will remove the SIM card slot from the iPhone very soon

A few years ago, Apple introduced eSIM technology to its iPhones through the XS series. In case you did not know, this is the next evolution of SIM cards that we know to date, offering all the benefits, such as a phone number, without the need to install a physical card in the device.
Now, the American company seems to be preparing to take the next step, completely eliminating the classic SIM card slot on the next iPhone and adopting exclusively eSIM technology.
Specifically, the gossip started from the Brazilian website BlogDoiPhone, which claims that the iPhone 15 Pro will come to the market without a card slot, instead supporting two phone numbers via eSIM.
Then came MacRumors, which, citing its own sources, said Apple had begun advising major telecommunications companies in the United States to be ready to switch to 'eSIM-only' smartphones by September. 2022. This means that Apple may remove traditional SIMs already from the iPhone 14 models.
The final "hit" came from the reliable leaker DylanDKT, who is responsible for many recent leaks and who in turn came to agree with the rumors. Below you can find his relevant post:
As it turns out once again, Apple clearly wants to move into a future with fewer ports and cables. After all, the American company has made known its intentions for many years, through the removal of the headphone jack, so it is probably just a matter of time.

New Apple Watch ad shows how it saves lives (VIDEO)

The new Apple ad focuses on the ability of the Apple Watch to call first aid and includes three calls to 911 which saved Apple Watch users from certain death. One case was a woman trapped in a car that was sinking in water and only her head was above its level. In the second we have a farmer who fell from a great height and broke his leg without access to his phone, while the third was a man at sea on a paddleboard, who was far from the shore due to wind.
Each of the three cases had a happy ending as the rescuers arrived there on time. Apple does not miss the opportunity to emphasize that if they did not have the watch in their hand, the outcome would be very different.

Apple stops signing iOS 15.1.1, blocking downgrade from iOS 15.2 

Following the release of iOS 15.2 to all users last week, Apple today stopped signing iOS 15.1.1 for iPhone 13 models and iOS 15.1 for older iPhone models. This means that users who updated their devices to iOS 15.2 can no longer downgrade to iOS 15.1.1 or iOS 15.1.

Back in November, Apple had stopped signing iOS 15.1 for iPhone 13 models as those devices received the iOS 15.1.1 update to fix a specific bug affecting this year's iPhones. Now with iOS 15.2 available, iOS 15.1 and iOS 15.1.1 are no longer signed for any iPhone and iPad models.

iOS 15.1 was released to all users in late October with some new features, including the COVID-19 vaccination certificate in the Wallet app, SharePlay on FaceTime, ProRes for iPhone 13 Pro users, and more. The update also brought an option to manually disable Macro mode on the iPhone 13 Pro and iPhone 13 Pro Max.

Reverting to older iOS builds is often used by those who jailbreak their iPhones. Restoring an iPhone or iPad to a previous version of iOS can also sometimes be helpful for users who experience significant bugs after upgrading to the latest version of iOS.

If you have experienced any serious issues with iOS 15.2, unfortunately, you'll now have to wait until a future update rather than downgrading to iOS 15.1.1 or iOS 15.1 Users running iOS 15.3 beta can no longer downgrade to iOS 15.1.1 or iOS 15.1 either.


Apple closes stores in USA, Canada due to cases

Apple is indefinitely postponing its plans to return its staff to the company's offices, as reported by the Bloomberg news agency.

Apple is indefinitely postponing its plans to return its staff to the company's offices, as reported by the Bloomberg news agency. In particular, the American high-tech giant announced that it is temporarily shutting down three stores in the US and Canada, following an increase in coronavirus infections. Apple originally planned to return employees to their offices on February 1 of the new year, according to the agency, citing an internal report by the head of the company, Tim Cook. In addition, the latter noted that a month earlier, before the new date, there will be a relevant information to employees. At the same time, $ 1,000 will be given to each person to remodel their home infrastructure so they can work remotely.


Apple - iPhone production is temporarily suspended due to a pandemic and shortages

For the first time since the start of the pandemic in 2020, Apple has been forced to cut production of the iPhone due to supply chain disruptions. This is stated in a publication of the Japanese newspaper Nikkei, in which it is pointed out that this is the first time in the last decade that the American company stops its production "for several days". The reason for the outage is supply problems with specific materials and components, while restrictions on electricity use in China also seem to play a role. 

The newspaper claims that the above have been cross-referenced "by multiple sources, with knowledge of the subject". According to the article, this is the week of each year that Apple production peaks in order to meet the increased demand of the upcoming Christmas holiday season. An anonymous executive of a supply chain company that works with Apple reveals to Nikkei that "due to the limited resources in components and microchips, it no longer makes sense to pay overtime, this has not happened again".

It is noted that Apple had timely cut production forecasts for the iPhone 13 since October. In addition, by November the company had suspended iPad deliveries to maintain some production pace for the iPhone 13, which did not seem to be enough. Apple's original goal was to build 95 million iPhone 13s (various versions) by the end of 2021, but that goal was revised in early December to 83-85 million units.

According to the Nikkei, in September and October production of the iPhone 13 had fallen by 20% compared to initial forecasts. Respectively, iPad production had achieved only 50% of the expected rate for the same period of time. Production of older iPhone models had fallen by 25%, while the situation did not improve in November. 


Apple's first mixed reality headset will focus on gaming 

Apple is expected to unveil its first wearable headset in 2022, but there is still no official information on what to expect from it. But Bloomberg analyst Mark Gurman, who has repeatedly leaked accurate information about Apple's plans, reveals that the company will focus on gaming for the first augmented reality headset, with secondary goals of media consumption and communication.

The National Bank brings Apple Pay to its cardholders

Eurobank cards in Apple Pay

The National Bank today brings Apple Pay, an even more secure and private payment method. Holders of National Bank Mastercard® & Visa cards can now carry out their transactions, avoiding exchanging cash, using their physical card or entering their PIN. Holders simply hold the iPhone or Apple Watch near the POS terminal to make a contactless payment. Every Apple Pay purchase is secure because it is authenticated with the Face ID, Touch ID or device password, as well as a unique dynamic security code. Apple Pay is accepted in grocery stores, pharmacies, taxis, restaurants, cafes, retail stores and many more.

Holders can also use Apple Pay on iPhone, iPad and Mac to make faster and more convenient purchases on apps or sites without having to create accounts or type in shipping and billing information repeatedly. Apple Pay facilitates payment for fast food and delivery, online shopping, transportation, parking, etc. Apple Pay can also be used to make payments in Apple Watch applications.
Security and privacy are at the heart of Apple Pay. Holders when using the Visa or Mastercard debit or prepaid card with Apple Pay, the actual card numbers are not stored on the device or on Apple servers. Instead, a unique device account number is assigned, encrypted, and securely stored in Secure Element, a certified industry standard chip designed to store payment information securely on the device.

Apple Pay is easy to set up and configure. On the iPhone, the user simply opens the Wallet application, presses the "+" symbol and follows the steps to add the debit or prepaid National Visa & Mastercard. Once the card is added to the iPhone, Apple Watch, iPad and Mac, it can start making payments with Apple Pay, while it will continue to receive all the rewards and privileges provided by the National Bank cards.

These are the top songs of Spotify and Apple Music for 2021

Towards the end of the year, Spotify and Apple Music revealed the most popular songs on their platforms for 2021. Pop seems to be the choice of most, with Ed Sheeran, Taylor Swift and Bad Bunny being among the most popular artists this year.

However, a relatively new presence topped Spotify. The reason for Olivia Rodrigo and the song Drivers License which was the most streamed song on Spotify for 2021.

At Apple Camp, BTS topped Dynamite. The song was released in 2020 and did not even make it into the Spotify top five, mainly because the service made its debut in South Korea (the country of origin of the BTS) just this year.

Montero (Lil Nas X), Stay (The Kid Laroi), Good 4U (Olivia Rodrigo) and Levitating (Dua Lipa) complete the top five songs with the most plays for 2021 on Spotify. In the more "American-centric" Apple Music the list changes with Drivers License (Olivia Rodrigo) in second place, followed by Positions (Ariana Grande), For The Night (Pop Smoke) and Binding Lights (The Weeknd).

According to Spotify, the most popular artist with the most streams this year is Puerto Rican rapper Bad Bunny with 9.1 billion streams, who stated that "I do not do it to become number one on streams, I just make music, I just enjoy my work" . Taylor Swift, BTS, Drake and Justin Bieber complete the top five.

Note that Spotify and Apple Music make up 48% of the global streaming market. Each of Spotify's top five songs has surpassed 1 billion streams in the last twelve months.


Apple wants to bring the future of charging - New report on what it is preparing 

A sneak peek at the company's plans

Tthe Apple continues its efforts to discover and bring the "future of charging" to the iPhone , iPad , Apple Watch and other devices.

Now the reporter Bloobmberg, Mark Gurman, comes to bring the spotlight some new information on Apple's plans. In particular, he points out that the American giant is still working on a charger for multiple devices, as well as wireless charging technology for short and long distances.

The charging product prepared by Apple:
Going into detail, the media had revealed in June that Apple is developing a device that is in the form of a charging surface (imagine a large computer mousepad) and will be able to power multiple devices simultaneously . It's practically a spiritual successor to the failed AirPower experiment and differs from the existing MagSafe Duo, which is in a way an iPhone and Apple Watch charger that have been combined.
According to the information of the new report, this charging surface is still under development and Apple is actually planning to release it at some point.
The new features we will probably see on the iPhone:
When it comes to fully wireless charging for short or long distances now , this is something the company is working on but it will probably take a little longer to come as a feature in the next generation iPhone. In general, Apple sees a future in which all of its core devices can charge each other . What does this mean;

Practically what the report describes is the so-called reverse charging ability . Theoretically, this feature should not be far away, since it is something we have seen for years in various Android smartphones and in fact it has been rumored for a long time now that Apple will integrate.

Apple is preparing a new iPhone SE for 2022

The most affordable iPhone on the market is renewed!

It seems that Apple has plans to release a third generation iPhone SE in 2022 . It is the most economical iPhone model of the company, which although it does not have the same design as the flagships, brings most of their software and hardware features, which makes it very affordable.

In particular, a new report from the research company TrendForce points out that Apple is preparing a brand new version of the most economical iPhone, which will even have 5G . Always according to this report, the release will take place probably in the first quarter of 2022 and Apple projected to sell between 25 and 30 million SE iPhone 3 rd generation in the year.
Apple's goal is to establish itself for good in the category of mid-range 5G smartphones , where the proposals of the Android side currently dominate. Of course, this most economical proposal will frame the four new models of the upcoming iPhone 14 series that are expected in the second half of 2022
It is worth noting that in addition to the information about the new iPhone SE, the report also includes some interesthe iPhone 13. In particular, the success of the new series was such that it helped Apple climb to the second place in the world rankings, in terms of the total number of smartphones produced. 

More specifically, thanks to the four models of the iPhone 13 series, total iPhone production increased to 51.5 million in the third quarter of 2021, an increase of 22.6% over the previous period. Samsung, however, remained at the top in terms of total production for the period.


Apple "blocked" its sales in Turkey after the vertical fall of the pound

Those who tried to buy Apple products in Turkey encountered obstacles today.
The Turkish pound collapsed again yesterday at historically low levels. The currency has lost more than 43% of its value against the dollar since the beginning of the year and observers fear the fall could continue.

The Turkish website of Apple "blocked" after the historic fall of the pound by 15%, the sales of most products, displaying them as "not available at the moment".

Jamf CEO calls Apple Business Essentials a 'terrific opportunity'


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Apple's new entry into the mobile device management space, Apple Business Essentials, isn't a threat to Jamf - instead, its CEO says it could represent a "terrific opportunity."

The Jamf chief executive, Dean Hager, told Computerworld on Friday that Apple's announcement of the new Apple Business Essentials Service is "good news." He said that "when Apple innovates, Jamf celebrates."

"We are going to fill the gap between what Apple builds and the enterprise requires," he said. "We see Apple Business Essentials customers as a new market of new small business coming up, and we will ensure our additional products sell well into that base and add extra value. We'll give them a path forward into more robust and scalable solutions."

According to analysts, that has long been Jamf's strategy. Although Apple Business Essentials may technically compete with Jamf's MDM solutions, analysts believe that Jamf has always succeeded when it enhances what Apple offers.

Hager agrees with that characterization, stating that Jamf actually grew when Apple released rival features or services. The company continually works to bridge the gap between Apple's platforms and the more complicated needs of larger enterprise customers.

In fact, Hager says that Apple Business Essentials makes sense as an MDM strategy because it fills the entry-level tier - a space that does not require the features and complexity offered by Jamf's Apple Business Manager.

"These problems needed to be solved," he said. "This is going to raise Apple's profile in business. The weakest spot for Apple in business has always been for the small businesses who just want to get started."


Apple introduces device management solution aimed at small business

For many small businesses, trying to manage their employees' Apple devices and keep them up-to-date is a huge challenge. These businesses tend to lack sophisticated IT departments, and when devices break down or users have questions, they are often left to figure out things on their own using Apple's consumer support tools.

Recognizing this issue, Apple acquired Fleetsmith last year, and today the company announced the beta of a device management solution called Apple Business Essentials aimed squarely at businesses with less than 500 employees.

Susan Prescott, vice president of enterprise and education marketing at Apple, said that the company wanted to help these customers onboard, support and update employee Apple devices, then offboard them when workers leave the company.

"​​It is designed to manage Apple devices across that lifecycle of the device and it's comprised of three core pieces. It's got device management, along with storage, as well as support in one single subscription," Prescott explained.

The management component is composed of a combination of the Fleetsmith acquisition and the Apple Device Enrollment Program. It enables small businesses to have access to a similar set of tools as their larger counterparts, giving them more control over the devices and ensuring they work as soon as the employee logs in.

After a business signs up for the service, admins can create users and groups. Users belong to groups and admins can set up a configuration for each group that includes the number of supported devices and an amount of storage. Each company or group can also include a base set of apps that make sense for that group.

                 Image Credits: Apple 

It's worth noting that employees can bring their own devices, and when they sign in to a supported device, the company will set up a work profile for them. That way, only their work product is backed up, and should they leave the company, only their work will be deleted, leaving their personal stuff intact and out of the reach of the employer.

Regardless of whether it's a personal or work-owned device, the solution also helps maintain security by keeping it up-to-date with the latest system updates. In addition, it enables admins to enforce security settings such as FileVault full-disk encryption on the Mac or Activation Lock to lock down any Apple device should it be lost or stolen.

The storage piece comes from iCloud, although companies are free to connect to a third-party storage provider like Dropbox. The support element will include help desk services for both the IT department running Apple Business Essentials and employees who have any Apple-related questions. That part will be handled through AppleCare+, Apple's business-level support arm. Finally, when it launches out of beta, it will also include onsite service, whether in an office or at home, within four hours of reporting an incident. The latter will be run by Apple partners.


In 2024 comes the Apple car

Apple's Project Titan has been around for a long time, but according to reports ( Reuters ), the American technology company has started pushing again for its completion. The Project Titan is nothing more than a very high-tech self-driving electric car.

A key feature of Apple's new car will be its unique battery system which Batteries with incredible autonomy ...calls it monocell. It uses very

Batteries with incredible autonomy ...calls it monocell. It uses very large cells which have the possibility of much greater autonomy compared to existing systems. The material to be used is Lithium Iron Phosphate (LiFePO 4) instead of the classic Lithium ions, thus reducing the temperature.

          "ICar" is expected with state-of-the-art                        technology and incredible quality

Autonomous driving system with iPhone technology ...

The autonomous driving system, LIDAR, will be made in collaboration with an external supplier, with Apple having already started the construction of a sensor system. The man behind the car is Doug Field, a former Tesla engineer with a team of 200 people.

Apple has set a goal to complete the car in 2024, but with the pandemic it may be another year late.

Will Apple overtake the iPhone 13 due to superstition?

It may seem funny at first glance, but Apple could listen to the cautious and forget about the iPhone 13. That would mean we're going straight to the iPhone 12S for the upcoming model.

To be honest, Apple has already used the number 13 on both the A13 Bionic chip and iOS 13, so the rumors about the iPhone 13 will probably not work. However, there is a discussion going on about it on the Internet. On the other hand, the iPhone 9 was bypassed, not for precautionary purposes and phobias, but because it wanted to celebrate the 10th anniversary of the iPhone launch.

The September event will answer all these rumors, about whether the next model will be called iPhone 13 or iPhone 12S, as Apple is used to in its intermediate models. What is certain is that the next iPhone will have quite interesting technology that will justify its presence.


What is the Apple M1 chip?

A brand new processor developed by Apple in its labs will power the new Macs. Here is what he can do, based on what we know so far.
For the first time in almost 15 years, Apple's new MacBooks and Mac mini will not be powered by Intel processors. Instead, they will use Apple's brand new chip, the M1, unveiled on Tuesday , as a powerful replacement for the many generations of Intel processors that have powered Apple computers since 2006.

The M1 is the first appearance of the new standard processor that Apple named Apple Silicon. The new Macs available for pre-order now with the M1 are the MacBook Air, the 13-inch MacBook Pro and the Mac mini. If you are considering buying one of these, be aware that you are entering unknown waters, as the only information we have so far about how well they perform comes from Apple itself. We look forward to getting these new devices in our hands for several extensive trials and uses. But in the meantime, let's take a look at everything we know so far about Apple Silicon on Mac.

M 1: An integrated system on a chip

Whether running Windows, macOS or Chrome, most of today's computers have a number of computer processors, each of which handles different editing tasks. These include a processor (CPU) for handling basic computing, including those used to browse the web and open and close applications, and another (GPU) for processing graphical computing and signal output on its screen. your computer or laptop.


 On large, powerful machines such as workstations and gaming computers, the CPU and GPU are completely separate components, each connected to the motherboard. Smaller ultraportable laptops typically combine the CPU and GPU into a single component using what is known in the industry as integrated graphics processing with the rest of the computer, including cache, RAM, and storage. , located at different points on the motherboard.

As an evolution of Apple's A-Series processors that have long powered the iPhone and iPad, the M1 chip takes a different approach. Instead of a collection of separate parts, it is a single integrated system on a chip (SoC). The SoC handles all processing, including graphics output, which means that any software can use the most efficient part of the M1.

Partly because it has to do everything at once, the M1 has a 16-core processor . Sounds too much compared to the six cores found in Intel's most powerful laptop processors. In fact, the M1 has so many cores, not so that it can run tasks faster, but so that it can run more tasks. Four of the cores are computing cores dedicated to complex calculations that require high processing power. Four more are dedicated to lighter tasks that do not require as much power, to ensure that the chip does not consume more power than needed. Thus, the work immediately goes to the appropriate kernel where needed.


Eight additional cores are dedicated to graphics processing, similar to the way Intel Iris embedded graphics work. On the Mac mini, MacBook Pro and MacBook Air, the graphics section of the M1 is capable of powering an external display at 60Hz and up to 6K resolution, such as the Apple Pro Display XDR .

In addition, the M1 has a built-in storage controller for data traffic to and from the Mac SSD, as well as various other processors, controllers, and sensors that handle encryption, webcam image processing, and other sub-tasks required for computer operation.

The M1 chip uses a production process at 5 nanometers, similar to the latest A14 chip in the iPhone 12 . Meanwhile, the latest CPU 11 th of Intel generation using manufacturing process 10 nanometers, with Intel not waiting for new chips based 7nm smaller or no earlier than 2022. Intel said Tuesday that its CPUs "provide global customers with the best experience in the areas they value most, as well as the most open platform for developers, both today and in the future." But the great inequality in production technology speaks for itself. The latest computer processors for desktops and laptops, as well as mobile devices of its competitor, AMD, are in the process of production of 7 nanometers.

M 1 and Artificial Intelligence

The artificial intelligence (AI) and machine learning (ML) is necessary for the proper operation of a modern software. Apple and Intel Core Series A processors have long had built-in AI capabilities, and the M1 is no different. It has an exclusive neural engine with 16 processing cores to handle AI tasks. Have you ever edited a photo using an auto filter or ever searched for a list of pre-filled search results? Both of these tasks, as well as many others, often rely, at least in part, on ML to run faster.
The M1 neural engine relies on instructions from the software to work properly. Many third-party software developers incorporate AI and ML algorithms into their applications, including many parts of the Adobe Creative Suite. Apple says the new MacBook Air with the M1 can handle ML workloads up to nine times faster than the previous MacBook Air with Intel .

It is all the M 1 chips itself ?

Whether a computer uses a SoC or a collection of separate processors, it is still subject to certain unbreakable properties of computing and physics. The more cores a processor devotes to a particular task, and the faster each of these cores runs, the faster the task will be completed. This process also generates a lot of heat, which is why most computers have fans, coolers and other equipment.

Although Apple has not released many details, we know that there will be slightly different versions of the M1 for each of the different Macs it will power. This is mainly due to the fact that each device handles heat differently. The new MacBook Air does not have a cooling fan and we know that the M1 chip in the basic Air configuration will have a slightly less powerful graphics processor, with seven cores instead of eight.

Meanwhile, the larger MacBook Pro and Mac mini will both have cooling fans, which will allow the M1 chips to feature GPUs at full power. The Mac mini and MacBook Pro M1 versions may also have higher clock speeds than the MacBook Air chip, but Apple has not released this information.

How fast is the M1 chip ?

According to Apple, the M1 chip is faster than the Intel processors on the Mac it replaces. In some cases, the company claims to be "much faster". The overall performance of the M1 MacBook Air is 3.5 times faster than before, while the graphics performance is five times faster, according to Apple. On the M1 MacBook Pro, AI computing is 11 times faster than before, and Apple says it can write code in Xcode up to 2.8 times faster.

Apple also claims that Macs with M1 are faster than their Windows counterparts. The company estimates that the new M1 on the MacBook Air will exceed 98% of the laptops sold in the last year. These claims are based on tests performed by Apple in its laboratories, although the company did not provide further details about them, except to say that they are benchmarks of "industry standards".
But benchmarks are easily tampered with, so it's too early to say for sure if the M1 is as capable as Apple says. We look forward to testing the M1 using our own benchmarks and tests. If Apple's claims are true, the M1 is indeed ready to overtake the current Mac series with Intel.

Apple also claims that the M1 will offer excellent battery life on the MacBook Air and MacBook Pro. In practice, previous Air and Pro models with the Intel chip already offer excellent battery life, usually between 10 and 20 hours of light work, such as video surveillance.

Will the current applications run on the M1 Mac?

A chip is as good as the software that runs on it, and many macOS applications are designed to run on Intel processors rather than the M1. The developers took the lead as Apple offered them a development kit this summer to help them translate their code into the M1. But the fact remains that while the macOS operating system itself will run natively on the M1, many third-party applications will not run, at least initially.

The lack of inherent support from M1 does not mean that third-party applications will not run at all. Applications that have not yet made the transition, according to Apple, will still be able to run on the new Macs through the company's Rosetta 2 software, which can act as an emulator. But do not be surprised if the programs "crawl". "The translation process takes time, so users can realize that translated applications start or run slower at times," Apple wrote in the developer manual for Rosetta 2.

At the same time, Apple confirmed on Tuesday that starting with macOS Big Sur, all Mac software will run natively on both Intel and M1 systems. As an added benefit, iPhone and iPad applications can now be run directly on Macs supported by the M1 chip. Big Sur will be pre-installed on all new M1 systems and will be available as an update for older Macs later this week.

What if I want an Intel Mac ?

Apple S ilicon may be the future for the Mac ecosystem, but Intel Macs will not disappear overnight. The new MacBook Air and Mac mini use only the M1, but Apple continues to offer the 13-inch MacBook Pro with Intel Core i5 or Core i7 processors as options. Apple's other Macs in the line - including the iMac , Mac Pro, iMac Pro and 16-inch MacBook Pro - were not updated on Tuesday and are still powered solely by Intel processors and (in some cases) optional GPUs from AMD .

Apple Fitness + subscription service is now available in 15 more countries

Apple Fitness +, a new service from tech giant Cupertino that offers a home training program through the Apple Watch, has been available in the United States for about nine months. Now, the company has confirmed that it is expanding the service by making it available in 15 more countries. These new countries include Austria, Brazil, Colombia, France, Germany, Indonesia, Italy, Malaysia, Mexico, Portugal, Russia, Saudi Arabia, Spain, Switzerland and the United States. Arab Emirates. Prior to this expansion, along with the US, the service was also available in the UK, Australia, Canada, Ireland and New Zealand.


Apple Watch 7: pre-orders postponed until later

The release dates of the new Apple Watch 7 series have been postponed until December, causing great anger among those who had pre-ordered them. The Apple presented the latest wearable devices earlier this month. The tech giant based in Cupertino had just started accepting pre-orders for the Apple Watch 7 series. Unfortunately, the company has to postpone the release due to some unavoidable circumstances. The latest Apple Watch became available for pre-order on October 8, at 5:30 p.m. IST and in India.
Shipping times for top smartwatches were November 2021. According to a NotebookCheck article, some options are not currently available for delivery. Apple Watch usually does not undergo a major overhaul, having a similar design every year. However, the new Apple Watch came with a larger screen and thinner rims. So, a significant number of Apple Watch fans were waiting to pre-order the new smartwatch. Now, according to Bloomberg, they seem to be facing a big disappointment.

Cook is a billionaire as Apple approaches 2 trillion dollars

Apple CEO Tim Cook has joined the elite of billionaires with a fortune of more than $ 1 billion, according to estimates by the Bloomberg Billionaires Index.

During his last 9 years at the helm of Apple , Tim Cook managed to increase his fortune from $ 350 billion when the company founder Steve Jobs died, to $ 1 billion in 2020, with Apple is considered the most valuable company ever in its history. The 59-year-old Apple strongman had stated in 2015 that he intends to donate most of his fortune to charities.

How he got to the CEO elite
According to Bloomerg , most of Cook's fortune comes from rewards in shares he received since joining Apple in 1998, where he has been rewarded for controlling the company's complex supply chain. He then got a huge stock bonus on his first day as CEO.

With the frantic course of Apple stock, Cook is ready to receive his ninth payment from the bonus, which consists of 560,000 shares, later this month. About half of the total bonus will probably be taxed, but the rest will increase Cook's fortune by $ 100 million.
It currently holds 847,969 shares, or about 0.02% of Apple shares, valued at approximately $ 375 million. Revenue from previous stock sales, dividends and other compensation adds another $ 650 million to his fortune, according to Bloomberg estimates.



It is worth mentioning that Cook's share in Apple is very small compared to the powerful CEOs of other "giants" such as Bezos, Zuckerberg and Elon Musk (in their companies). When Apple "legend" Steve Jobs resigned in August 2011 and died shortly afterwards, a large portion of investors and analysts worried that Apple could not continue to innovate as it had in the past, under Tim Cook.

However, all were denied, as in the last decade Apple with Cook at the helm has developed the iPhone, and has developed new devices such as the Apple Watch and new services such as Apple Music, Apple TV + and Apple Pay.

Apple will no longer require its customers in the US to wear a mask

Apple will no longer require customers to wear masks at many of its U.S. stores, according to a report.

Citing an internally circulated memo, Bloomberg reports that Apple is easing the rules for the mask as covid-19 cases are declining and vaccinations are advancing worldwide.

Customers - vaccinated or not - will no longer be required to wear a mask in more than 100 of the 270 Apple Stores in the US. New stores will be added to the list soon.

Relaxation does not apply to employees who will normally wear a mask, and the same restriction applies to customers in areas where mask use is required by local regulations, such as in San Francisco and Los Angeles.

Last month, the guard of an Apple Store in Manhattan was stabbed in a fight over the use of a mask.

Apple: Reduce iPad production - Release iPhone 13 accessories

Apple has cut production of the iPad tablet in order to add more components to the production of the iPhone 13, according to a Nikkei newspaper article, citing multiple sources.

According to the same sources, this development is an indication that the global shortage of microcircuits (chips) is hitting Apple harder than initially estimated.


Production of the iPad had dropped by 50% compared to Apple's original plans for the previous two months, according to a report in the same newspaper, which added that accessories intended for older versions of the iPhone are already being used in the production of the iPhone 13.

Despite the fact that the production of the iPhone 13 had problems due to the shutdown of factory units in Asia, but also the high demand in the second half of the year, Apple faced the problem in the supply chain of microcircuits better than several other companies, given its massive purchasing power, but also the long-term chip supply deals, gaining ground from its competitors in the third quarter.


Apple partially prioritizes the production of the iPhone 13, because it predicts that there will be greater demand in the field of smart phones, compared to iPad devices, as Western markets begin to recover from the pandemic, according to the same publication. citing anonymous sources.

Apple did not immediately respond to a request for comment.


Apple lost $6 billion to chip shortage and manufacturing delays in Q4, Tim Cook says

It's still hard to find an iPhone 13 Pro, and the new MacBook Pros are heavily backordered 

Apple today posted strong earnings for its fourth fiscal 2021 quarter, reporting all-time highs for its services and Mac divisions. The company says it took in revenue of $83.4 billion, a year-over-year increase of 29 percent, and earnings per share of $1.24. That earnings number came in below Wall Street expectations of $84.85 billion.

CEO Tim Cook told CNBC that supply chain constraints had a clear impact on financial results this quarter. "We had a very strong performance despite larger than expected supply constraints, which we estimate to be around $6 billion," Cook said, attributing the supply issues to "the industry-wide chip shortages that have been talked about a lot and COVID-related manufacturing disruptions in Southeast Asia." Apple expects an even greater loss from supply chain issues in the December quarter, it said during Thursday's earnings call.

The company is fresh off the launch of several new products, including the iPhone 13 and 13 Pro, a new iPad mini, ninth-gen iPad, Apple Watch Series 7, third-generation AirPods, and most recently, the eagerly anticipated MacBook Pro powered by Apple silicon. The latest iPhones weren't released until late in the quarter, but the iPhone business as a whole continued to show strong momentum and was up 47 percent over a year ago. The iPad was also up 21 percent over the year-ago quarter.

Like other large tech companies, and as Cook made clear, Apple is dealing with major supply chain challenges: the high-end iPhones remain difficult to find in stock at Apple retail locations, and its 14-inch and 16-inch MacBook Pros are already severely backordered. If you don't want to deal with long shipping delays, the best option is routinely checking stock at local Apple stores. But even that's not a guaranteed strategy, and the reality is that buying Apple's latest gadgets is more difficult than in years past.


iPhone loyalty rate continues to exceed 90%, new CIRP data shows 


CIRP: Apple tops user loyalty chart in the US 

Apple has always enjoyed a strong position in the United States - and the latest report from Consumer Intelligence Research Partners (CIRP) revealed over 90% of iPhone users remain loyal to the brand. For comparison, under 70% of Samsung users purchase a new phone from the same company.

CIRP pointed out that a large part of that is the vertical integration that means Apple is the only company to make iOS devices. In comparison Android users easily can move from one maker to another while retaining their favorite features. In fact the Samsung percentage is pretty high because American customers don't have a wide variety of choices - pretty much none of the Chinese brands sell in the USA, allowing LG and Motorola to appear on a chart like the good old days.

Data also revealed Apple accounts for 43% of all smartphone sales in the United States in the last three years. Second is Samsung with 31%, and LG third with 9%, although we expect changes here since the latter Korean company closed its smartphone division.


Can "Dr. Brain" become Apple's "Squid Game"? Watch the trailer 

Get a taste of the service's first South Korean thriller series
The Squid Game seems to have opened the way to flourish worldwide South Korean productions, having natural history and the great success of " Parasite ". After Netflix, Apple seems to have in its hands probably its own "Squid Game". The reason for her first South Korean production that will be hosted on Apple TV + from November and is called Dr. Brain .
Get ready for a journey that will take your mind -literally- after Dr. Brain is reminiscent of " Maniac " and " Possessor " and comes from the visionary director Kim Jee-Woon of The Age of Shadows , A Bittersweet Life and A Tale of Two Sisters . A child-intellect grows up and becomes a great neuroscientist named Sewon who after years of research succeeds and finds a way to enter the memories of other people.

Dr. Brain Official Trailer

The scientist is played by Lee Sun-kyun who became famous through his role in the Oscar-winning " Parasites " by Bong Joon-ho. Also co-starring: LEE You-young, PARK Hee-soon, SEO Ji-hye and LEE Jae-won. 

The series consists of six episodes and is based on the eponymous webtoon by Hongjacga. 
The premiere of Dr. Brain will take place on November 3 and the screening of the episodes will end on December 10, 2021. 

Apple sells cleaning cloth - Guess the price (IMAGES) 

For iPhone, iPad and Mac screens
Apple now offers a cleaning cloth for its products. The post was made silently on its site and according to Apple, the cloth is compatible and safe to use for the company's products, such as the Pro Display XDR screen.


Made of soft, non-abrasive material, Polishing Cloth cleans every Apple screen, including nano-texture glass, safely and effectively.

The compatibility list includes all iPhones, iPads and Macs. It is unknown at this time what he will do after leaving the post.

Apple also has a support page dedicated to properly cleaning devices such as the Pro Display XDR.

Report: Apple holds 75% of the profits in the smartphone market

Although it has a small share of devices

It is known that worldwide Android users are much more than those of the Apple platform. But while Apple has a small share of the smartphone market, it seems to have the lion's share of the profits in this market.


According to Counterpoint data for the second quarter of 2021, Apple managed to collect 75% of the profits of the smartphone market and 40% of its revenue, although iPhones account for only 13% of sales.
Counterpoint claims that this is due to the powerful branding of Apple, where despite the expensive prices of iPhones, customers continue to buy the devices. He notes, however, that 40% of the revenue he collects is a drop from the fourth quarter of 2020 when he owned 50%. In fact, it expects its revenues and therefore its profits to increase in the last quarter of 2021, now that the iPhone 13 has been released.

Apple Unleashed: new digital only event on October 18, what's coming?

Apple announced that it will hold another special event (Apple Unleashed Event) on Monday, October 18 at 20.00 Greek time.


Apple announced today that it will hold another special event (Apple Unleashed Event) on Monday, October 18 at 20.00 Greek time. The event is set to take place at the Steve Jobs Theater at the Apple Park Campus in Cupertino, California and will once again be digital - that is, we will be watching it live.

When many products come in the fall months, Apple often holds a second event in October or November, something that will happen again this year. The rumors want the redesigned MacBook Pro 14 and 16 inch models to be announced and it seems that Apple is finally ready to officially present them.

Rumors have it that the 14- and 16-inch MacBook Pro models have a revised design with thinner bezels and larger screens, and we've already seen information that they will have 3024 x 1964 and 3456 x 2234 resolutions, respectively, for clearer display in both images and text. As far as we know, the new MacBook Pro will use the new, upgraded Apple M1X SoC, which is a faster, more powerful version of the M1 , as it could support up to 32 GB of RAM!
The new MacBook Pro will signal the return of MagSafe connectivity, a charging feature that will replace the USB-C connector. Apple also brings back the HDMI port and SD card slot, and there will probably be no touch line, while Apple will re-adopt a standard set of keys. The 2021 MacBook Air models will be a flashback to MacBook Pro designs before 2016, with Apple undoing many of the changes we made with the 2016 update
The same information wants the company to present the AirPods 3 at the second autumn event - on October 18. The new AirPods will have shorter AirPods‌ Pro-like edges and an AirPods Pro case, but will continue to be a more affordable option without Active Noise Canceling (ANC).
Most likely at the same Apple Unleashed event we will find out when macOS Monterey will be released and Apple could also have some surprises like an M1X version of the Mac mini , but other than the MacBook Pro and AirPods 3, we have not heard any rumors other.

Apple plans to broadcast the fall event live on its website , YouTube and Apple TV via the Apple TV app.

Apple D85X: A smartphone with a punch hole camera is being prepared

No, Apple did not suddenly go crazy and decided to give up the iPhone name to use the D85X. This is the code name of the upcoming iPhone with a punch hole camera and a screen with a refresh rate of 120 Hz.

There are many who believe that the Apple D85X design refers to the iPhone 14 , which will have some specific changes. In this version, therefore, the complete abandonment of the notch for the punch hole type camera is considered a given . This design, of course, is expected to be used in the iPhone 14 Pro and Pro Max models and not in the simple iPhone 14, which will follow today's design standards.

Most sources agree that the iPhone 14 will have a refresh rate of 120 Hz , a fact that is considered to be an element of the basic equipment of high end smartphones. The noise from the relatively recent presentation of the iPhone 13 series may not have subsided, but the rumors about the iPhone 14 have started to appear more and more often.



watchOS 8 is available today

New cycling and wellness features, fresh watch faces, more access with Wallet, and a redesigned Home app arrive for Apple Watch users

watchOS 8 brings powerful features to Apple Watch users to help them stay connected, be more active, and better understand their overall health and wellness.

Apple today launched watchOS 8, bringing powerful features to help Apple Watch users stay connected, be more active, and better understand their overall health and wellness. New workout types, updates to cycling, and the new Mindfulness app expand support for physical and mental well-being, while enhanced capabilities with the Wallet and Home apps enable users to more seamlessly use Apple Watch on the go and at home. The redesigned Photos app, new watch faces, and tools in Messages provide customers with more ways to connect with loved ones. 

Workout Updates

watchOS 8 introduces two new popular workout types that are beneficial for both physical fitness and mindful movement: Tai Chi and Pilates. These new workout types are supported by powerful, validated, custom-built heart rate and motion algorithms to provide users with accurate calorie metrics.
The update also adds new features for anyone who rides a bike. Apple Watch uses advanced algorithms to analyze GPS, heart rate, accelerometer, and gyroscope data to detect when users begin a ride, and prompts them to start an Outdoor Cycle workout if one was not initiated.1 Cycling workouts now have auto-pause and resume so metrics more accurately reflect time spent moving versus stationary, like waiting at a stoplight.
Apple Watch more accurately measures active calories when riding an e-bike, with an updated cycling workout algorithm that evaluates GPS and heart rate data to better determine when users are riding with pedal-assist versus leg power alone. New voice feedback through the built-in speaker of Apple Watch, or through AirPods or other Bluetooth headphones, will automatically announce workout milestones and Activity ring status, helping users stay focused during activities like running or HIIT.

Fall Detection Update

With watchOS 8, fall detection algorithms are updated and optimized for detecting falls during workouts — including cycling — and have been tuned to recognize the unique motion and impact of falls from a bike and other workout types.2

Fall detection algorithms are updated and optimized for detecting falls during workouts in watchOS 8.

A New Approach to Mindfulness

The Breathe app is now the Mindfulness app, featuring an enhanced Breathe experience; a new session type, Reflect; and guided Meditations for Fitness+ subscribers. Reflect offers a mindful intention to focus on for as little as a minute that can be done anywhere and at any time, and each session welcomes the user with a unique, thoughtful notion to consider that invites a positive frame of mind.
Starting Monday, September 27, new guided Meditations will be uploaded each week in audio form in the new Mindfulness app on Apple Watch for Fitness+ subscribers, in addition to being available as an immersive video experience on iPhone, iPad, and Apple TV. These can be played directly from Apple Watch when paired with AirPods or other Bluetooth headphones, so users can experience guided Meditation at their convenience. Users who want to practice meditation while moving will also be able to track their activity with the Workout app.

Sleeping Respiratory Rate

Apple Watch helps users meet their sleep goals by establishing a pre-bedtime routine, and tracks metrics like time asleep, heart rate, and blood oxygen. watchOS 8 provides users even more insight into their overall wellness by tracking sleeping respiratory rate — the number of breaths per minute. This information can be viewed, along with trends over time, in the Health app on iPhone.

watchOS 8 gives users even more insight into their overall wellness by tracking sleeping respiratory rate, which is the number of breaths per minute.

More Access with Wallet

With watchOS 8, Wallet brings even more contact-free ways for users to access the places and things they care about seamlessly, safely, and securely. Ultra Wideband support arrives for digital car keys,3 and Apple Watch users can securely unlock their car from a distance and start it from the driver’s seat. Additionally, users can add home and hotel keys as well as corporate badges to Wallet, and tap their Apple Watch to unlock.4
Beginning with Arizona and Georgia, and followed by Connecticut, Iowa, Kentucky, Maryland, Oklahoma, and Utah, users will be able to add their driver’s license or state ID to Wallet, and present it at select TSA checkpoints and lanes.

New Apple Watch Faces

The new Portraits watch face brings to life stunning portrait photos shot on iPhone with an immersive, multilayered effect, intelligently recognizing faces in photos and cropping in to highlight the subject. The classic World Time face, based on heritage watches and ideal for travelers, tracks the time in 24 time zones around a double dial.

Messages

Communicating on Apple Watch is even easier with new tools in Messages. Users can combine the use of Scribble, dictation, and emoji all within the same message, and for dictated messages, they have the option to edit the presented text. To easily add even more expression to a message, users can simply enter a word or phrase and select from hundreds of trending GIFs.

Japan Fair Trade Commission closes App Store investigation

Apple will let developers of “reader” apps around the world link to an external website to set up or manage an account beginning early next year

CUPERTINO, CALIFORNIA Apple today announced an update coming to the App Store that closes an investigation by the Japan Fair Trade Commission (JFTC). The update will allow developers of “reader” apps to include an in-app link to their website for users to set up or manage an account. While the agreement was made with the JFTC, Apple will apply this change globally to all reader apps on the store. Reader apps provide previously purchased content or content subscriptions for digital magazines, newspapers, books, audio, music, and video.

To ensure a safe and seamless user experience, the App Store’s guidelines require developers to sell digital services and subscriptions using Apple’s in-app payment system. Because developers of reader apps do not offer in-app digital goods and services for purchase, Apple agreed with the JFTC to let developers of these apps share a single link to their website to help users set up and manage their account.

Before the change goes into effect in early 2022, Apple will update its guidelines and review process to make sure users of reader apps continue to have a safe experience on the App Store. While in-app purchases through the App Store commerce system remain the safest and most trusted payment methods for users, Apple will also help developers of reader apps protect users when they link them to an external website to make purchases.

“Trust on the App Store is everything to us. The focus of the App Store is always to create a safe and secure experience for users, while helping them find and use great apps on the devices they love,” said Phil Schiller, Apple Fellow who oversees the App Store. “We have great respect for the Japan Fair Trade Commission and appreciate the work we’ve done together, which will help developers of reader apps make it easier for users to set up and manage their apps and services, while protecting their privacy and maintaining their trust.”

This update follows a number of changes to the App Store announced last week, which give developers more flexibility and resources to reach their customers, tailor their price points, and grow their businesses. Last week, Apple also launched the News Partner Program to support local journalism and help news organizations on the App Store.

With the update announced today, the App Store continues to evolve to be an even better marketplace for users and developers alike. Already, Apple provides more than 30 million registered developers with all the tools, resources, and support they need to create and deliver software to over a billion customers around the world on Apple platforms.



Release iPhone 13 🥳


Release ipad mini 🎉


Apple's California Streaming event: rumors, news, and announcements

The event kicks off at 1PM ET / 10AM PT on September 14th

Autumn is quickly approaching, which to Apple aficionados can mean only one thing: the next iPhone is just around the corner.
Apple’s upcoming “California Streaming” event on September 14th will likely introduce more than just the iPhone 13, however. Rumors point toward a new Apple Watch, the Series 7, as well as the next iteration of the AirPods.

Reports and leaks indicate the new iPhone 13 lineup will feature four models that will come in the same sizes as last year’s models. The new phones will likely boast high refresh rate screens, a smaller display notch, and a faster A15 Bionic chip. On the camera front, we may see the introduction of a video portrait mode and an astrophotography mode, as well as an improved ultrawide lens and a better optical zoom for video recording.

We also expect Apple to debut the third generation of AirPods, which may take on a similar design to the AirPods Pro, with a new case and shorter stems. As for the Apple Watch 7, rumors indicate it will include a faster processor and sport its first hardware redesign in years, with flatter edges, new watchfaces, and larger screens.

New MacBooks and an updated iPad Mini could potentially show up, too. The redesigned 14-inch and 16-inch MacBook Pros will likely include Apple's new, custom-designed chips and bring back previous inputs, like the HDMI port and SD card slot. The next iPad Mini, meanwhile, will reportedly feature its biggest revamp in nearly a decade, introducing a larger display and a design that closely mirrors last year's iPad Air. We also can't write out the possibility of a few surprises or updates to Apple's many services.


Apple acquires classical music streaming service Primephonic

The renowned classical music experience is coming to Apple Music
CUPERTINO, CALIFORNIA AND LONDON Apple today announced it has acquired Primephonic, the renowned classical music streaming service that offers an outstanding listening experience with search and browse functionality optimized for classical, premium-quality audio, handpicked expert recommendations, and extensive contextual details on repertoire and recordings.
With the addition of Primephonic, Apple Music subscribers will get a significantly improved classical music experience beginning with Primephonic playlists and exclusive audio content. In the coming months, Apple Music Classical fans will get a dedicated experience with the best features of Primephonic, including better browsing and search capabilities by composer and by repertoire, detailed displays of classical music metadata, plus new features and benefits.
“We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “Together, we’re bringing great new classical features to Apple Music, and in the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world.”
“Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry,” said Thomas Steffens, Primephonic’s co-founder and CEO. “Artists love the Primephonic service and what we’ve done in classical, and now we have the ability to join with Apple to deliver the absolute best experience to millions of listeners. We get to bring classical music to the mainstream and connect a new generation of musicians with the next generation of audience.”
“Primephonic was founded to ensure that classical music will stay relevant for future generations,” said Gordon P. Getty, a major shareholder of Primephonic. “Primephonic and Apple together can realize that mission and take classical to a worldwide audience.”
Primephonic is no longer available for new subscribers and will be taken offline beginning September 7. Apple Music plans to launch a dedicated classical music app next year combining Primephonic’s classical user interface that fans have grown to love with more added features. In the meantime, current Primephonic subscribers will receive six months of Apple Music for free, providing access to hundreds of thousands of classical albums, all in Lossless and high-resolution audio, as well as hundreds of classical albums in Apple Music’s Spatial Audio, with new albums added regularly. 

Japan 🇯🇵 Fair Trade Commission closes App Store investigation

Apple will let developers of “reader” apps around the world link to an external website to set up or manage an account beginning early next year
Open Newsroom navigation
PRESS RELEASE
September 1, 2021
Japan Fair Trade Commission closes App Store investigation
Apple will let developers of “reader” apps around the world link to an external website to set up or manage an account beginning early next year

https://nr.apple.com/dH5c9C8G0T

CUPERTINO, CALIFORNIA Apple today announced an update coming to the App Store that closes an investigation by the Japan Fair Trade Commission (JFTC). The update will allow developers of “reader” apps to include an in-app link to their website for users to set up or manage an account. While the agreement was made with the JFTC, Apple will apply this change globally to all reader apps on the store. Reader apps provide previously purchased content or content subscriptions for digital magazines, newspapers, books, audio, music, and video.
To ensure a safe and seamless user experience, the App Store’s guidelines require developers to sell digital services and subscriptions using Apple’s in-app payment system. Because developers of reader apps do not offer in-app digital goods and services for purchase, Apple agreed with the JFTC to let developers of these apps share a single link to their website to help users set up and manage their account.
Before the change goes into effect in early 2022, Apple will update its guidelines and review process to make sure users of reader apps continue to have a safe experience on the App Store. While in-app purchases through the App Store commerce system remain the safest and most trusted payment methods for users, Apple will also help developers of reader apps protect users when they link them to an external website to make purchases.
“Trust on the App Store is everything to us. The focus of the App Store is always to create a safe and secure experience for users, while helping them find and use great apps on the devices they love,” said Phil Schiller, Apple Fellow who oversees the App Store. “We have great respect for the Japan Fair Trade Commission and appreciate the work we’ve done together, which will help developers of reader apps make it easier for users to set up and manage their apps and services, while protecting their privacy and maintaining their trust.”
This update follows a number of changes to the App Store announced last week, which give developers more flexibility and resources to reach their customers, tailor their price points, and grow their businesses. Last week, Apple also launched the News Partner Program to support local journalism and help news organizations on the App Store.
With the update announced today, the App Store continues to evolve to be an even better marketplace for users and developers alike. Already, Apple provides more than 30 million registered developers with all the tools, resources, and support they need to create and deliver software to over a billion customers around the world on Apple platforms.

This is just the start of Apple and Google’s app store wars

Under global pressure, the iPhone maker and its rival are giving some ground to protect a profit centre

Both the App Store and its rival Google Play are under attack as cut-throat monopolies that disadvantage competition and extract unfair commissions 

Apple often portrays the App Store as the democratisation of software. Since 2008, developers everywhere have been able to use Apple’s code to create new smartphone applications, and users can find and try them there, knowing that the company has vetted the offerings.

Now both the App Store and its rival Google Play are under attack as cut-throat monopolies that disadvantage competition and extract unfair commissions. Last week, South Korea enacted the world’s first law allowing mobile phone users to bypass the tech groups and pay app developers directly. In a recent settlement with the Japan Fair Trade Commission, Apple was forced to create a payment bypass for certain subscription apps. The EU and India are also probing app sales and Australia may wade in.

Meanwhile, a US judge is considering Fortnite-maker Epic Games’ claims that Apple’s 30 per cent commission on app sales and in-app purchases is an illegal monopoly. Epic’s lawsuit against Google is pending, and US senators are waiting with draft legislation that allows both developers and customers to bypass official app stores.
Complaints about Big Tech are nothing new, so why has this issue caught fire? Part of it is simplicity. Rather than novel legal issues, the app sale fight is about money. Powerful, well-funded opponents are helping make the case for change. Epic chief executive Tim Sweeney crusaded against the App Store for years before filing suit, and Brussels’ interest was sparked by a 2019 complaint from streaming group Spotify.

There is ample evidence of the financial benefits of charging commissions. In 2019, Google’s parent, Alphabet, drew an estimated 20 per cent of operating profits from Play, even though it was just 10 per cent of revenue. Apple bundles the App Store into “services”, a category that accounts for one-fifth of revenue, one-third of gross profit margin, and almost all margin growth, says Joseph Evans of Enders Analysis.

Regulators, lawmakers and judges are also on familiar ground as they consider whether Apple and Google unfairly use app store control to box out competitors and extract rents from developers. The allegation of bundling — using dominance in one kind of software to gain advantage in another — was at the heart of the 1990s case seeking to break up Microsoft. Though the company ultimately worked out a deal, the pressure is often credited with creating space for Google and Apple to thrive.

High-end department stores provide a parallel. Luxury brands such as Chanel or Hermès often enter concession deals with them. While terms vary, the brand supplies the product while the store provides the real estate and sales staff, and usually takes a 25 to 40 per cent cut.

With that in mind, the 30 per cent app commissions look hard to justify. Apple and Google supply the underlying code, the sales platform and curation that encourages users to download apps. But their costs are far lower than a store’s because the sales process is automated and they sell phones rather than renting or buying real estate.

Claims that Google and Apple need app store control to protect users also seem self-serving. Epic trial documents showed that Apple reviewers spent an average of 13 minutes on each app. No wonder scams have repeatedly snuck through. Curation is another revenue opportunity: Apple sells the top position after a search. Ask for the Ringo parking app, and you get Uber. Put in Lyft and you see Bolt.

That may explain why Google and Apple are not above beating strategic retreats. Both companies have already cut commissions to 15 per cent for smaller developers. Apple avoided a fight with Amazon by exempting the Prime app from paying commission on video sales. In the past two weeks it has loosened global payment rules for some small developers as well as Netflix, Spotify and other “reader” apps that let subscribers access content on multiple platforms. Notably, these concessions exclude Epic and other big game developers who account for most app revenue. Spotify called them insufficient.

Google insists that app payments allow it to keep the Android operating system free, while Apple contends that letting users “sideload” apps purchased externally would lead to anarchy. Big Tech may have conceded a few battles but it remains dug in for a long war.

Apple Event -September 14


Apple Changsha opens Saturday in China 🇨🇳

Apple Changsha opens Saturday in the Changsha IFS mall, facing the bustling Huangxing Road.

CHANGSHA, CHINA Apple today previewed Apple Changsha, the first Apple Store in Hunan province. Situated in the heart of the provincial capital city, Apple Changsha’s location provides easy access for customers across central China.
“We are thrilled to be opening in Changsha, a community filled with creativity and profound cultural heritage,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “So many of our team members already call Hunan province home, and they are ready to welcome and support their neighborhood at Apple Changsha.”

Nearly 100 highly trained retail team members are ready to welcome the local Changsha community.

Surrounding the Forum are display tables and avenues, where customers can explore curated Apple products and accessories.

The new store is located in the popular Changsha IFS shopping mall and faces the bustling Huangxing Road, one of the top urban attractions in the city. Visitors entering the store from outside will encounter the uniquely designed double-height façade, which features a completely new gradient frit and mirrored coating treatment that blurs the transition from top to bottom and shifts in appearance during different times of day or seasons. The all-new glass façade was sustainably manufactured in Tianjin, China, and is the first Apple Store in the world to utilize this façade technique.
From the interior mall entrance, customers will immediately come across the Forum and the freestanding video wall, home to Today at Apple sessions. Led by Apple Creative Pros, free daily sessions provide creative inspiration, teach practical skills, and help customers learn how to go further with their Apple products. To celebrate the grand opening, Creative Pros will host the exclusively tailored Today at Apple session “Art Walk: Discover the Colors of Changsha” beginning September 5, giving customers an opportunity to explore the city and capture its vibrant colors on iPad Pro. Visitors are able to register for the session today at

The Forum is home to Today at Apple, bringing free daily sessions led by Creative Pros and the local creative community

Surrounding the Forum are display tables and avenues, where customers can explore curated Apple products and accessories or receive personal technical support from Geniuses. Throughout the store, customers can get shopping help from Apple Specialists and learn more about monthly financing options, Apple’s trade-in program, or try the newly launched Apple Pickup service.

Throughout the store, customers can get shopping help and support from Apple Specialists.

The new store includes nearly 100 highly trained retail team members, who collectively speak many languages including Chinese, English, Japanese, Korean, and French.

From the interior mall entrance, customers will come across the Forum and freestanding video wall.

Apple Changsha opens Saturday, September 4, at 10 a.m. CST in China. The store will open with the same health measures for both retail team members and visitors as seen in all Apple Store locations across China, including a mask requirement, temperature checks, and social distancing.

Apple Changsha opens Saturday, September 4, at 10 a.m. CST in China.

About Apple
revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. 

Apple issues ninth developer beta for tvOS 15, HomePodOS

Apple has started its ninth round of developer betas, with a fresh build of tvOS 15 and HomePodOS available for testing as the final release to the public nears.
The newest builds of Apple's betas can be downloaded via the Apple Developer Center for those enrolled in the test program, or via an over-the-air update on devices running the beta software. Public betas typically arrive within a few days of the developer versions, via the Apple Beta Software Program website.

Apple issued the eighth round on August 31, following after the seventh from August 25. The sixth round landed on August 17 while the fifth arrived on August 10, August 11 for watchOS 8.
With the pending launch of new products and a release sometime this fall, it is highly likely that a GM version of each operating system will be issued in the very near future.

So far, tvOS is the only beta to reach round 9. Apple has yet to offer the ninth builds of iOS 15, iPadOS 15, and watchOS 8 to testers. Along with tvOS, Apple has also issued a new beta of HomePodOS, for the HomePod and HomePod mini.

AppleInsider, and Apple itself, strongly recommend users don't install the betas on to "mission-critical" or primary devices, as there is the remote possibility of data loss or other issues. Instead, testers should install betas onto secondary or non-essential devices, and to make sure there are sufficient backups of important data before updating.

Apple’s car chief is heading to Ford

Doug Field has been hired by Ford as chief advanced technology and embedded systems officer
Ford has hired away Apple’s car chief, Doug Field, to become its chief advanced technology and embedded systems officer. “Field will lead Ford’s efforts to develop the next-gen Blue Oval Intelligence tech stack to deliver smart, connected vehicles and services that improve over time through constant updates,” according to Ford’s press release. He’ll report to Ford’s president and CEO, Jim Farley.
Field was a VP of special projects at Apple, where he was the de facto head of the company’s confused efforts to make an autonomous electric car — known as Project Titan. He had a previous stint at Apple where he was once the VP of Mac hardware engineering, but he left the company in 2013 to become Tesla’s chief vehicle engineer, where he helped oversee troublesome development of the Model 3 sedan. He left Tesla in 2018 and rejoined Apple.

THE DEPARTURE IS THE LATEST SHAKE-UP FOR APPLE’S CAR DIVISION

The departure is the latest shake-up for Apple’s car division, which has undergone numerous shifts over the past several years. Despite starting the project in 2014, work on an autonomous electric vehicle is still in an early stage, Bloomberg reported in January. That approach is a change from an earlier plan to develop self-driving software that would be utilized by other carmakers — which itself was a change from trying to build a car.

“We’re grateful for the contributions Doug has made to Apple and we wish him all the best in this next chapter,” an Apple spokesperson said in a statement to The Verge.
It’s unclear who will take Field’s place, though in June, Apple hired Ulrich Kranz, a former BMW executive who worked on the i3 EV and i8 hybrid sports car, to work under Field. Kranz had recently stepped down as CEO of Canoo, an EV startup he co-founded that Apple was interested in acquiring in 2020, as The Verge exclusively reported earlier this year. Apple’s car efforts were reportedly moved under the purview of John Giannandrea, the company’s SVP of machine learning and AI, in December.

Field joins Ford as the company has steadily been building out its electric vehicle efforts, most notably with the Ford F-150 Lightning, an all-electric version of the hugely popular pickup truck, as well as an all-electric Mustang. The company is rallying behind a business plan it calls Ford Plus and intends to create more cars that are fully networked and can be updated over the air, like Teslas. Ford has also said that Google’s Android will power infotainment systems in “millions” of its cars starting in 2023.

iPhone 13: Coming September 14th - Worldwide Web Presentation

Apple today sent out invitations to the event - The company may introduce new Apple Watch and AirPods

The Apple sent today calls for the established annual event, to be held on September 14 and in which the company is expected to present the new iPhone .
The company may also announce new Apple Watch and AirPods .

The event will be online and will be broadcast on the Apple site, as it has been doing since the start of the pandemic in 2020.
Apple usually announces its iPhone news in September. But last year, due to the pandemic, Apple announced the iPhone 12 in October. The September event was used instead to unveil the Apple Watch Series 6, the Apple Watch SE, the new iPad, a subscription service and a suite called the Apple One.

It is possible that Apple will do something similar this year. The company is expected to upgrade its MacBook Pro and iPad this fall, at least if it adheres to its annual schedule.
Apple's new handsets are expected to include an iPhone 13 mini, an iPhone 13 Pro and an iPhone 13 Pro Max. The design will not be radically different from the iPhone 12, but various information has been made public, such as the 120Hz screen refresh rate with always-on function, and larger lenses on the rear camera.

The iPhone 13 may also include a high-speed A15 processor, a larger battery and a USB-C port instead of the standard Lightning.

How much will the price of the iPhone 12 fall when the iPhone 13 is unveiled? 

New forecast report

Usually those who choose to buy the new iPhone, sell their old one, thus gaining a significant discount in the new phone market. But how much is the value of the iPhone 12 estimated as soon as the iPhone 13 is released?
A new report by Decluttr , which specializes in selling gadgets, reveals estimates of the value of Apple's previous flagship. The survey was conducted on 2,000 phone users in the United States.

The forecast therefore speaks of a loss of 12% of the value of the iPhone 12 within the first month of release of the iPhone 13, while this percentage will reach 20% after three months.

The report even reveals that 46% of users do not immediately upgrade to the new device and instead keep their old device 10 weeks after the release of the new one, during which the value of the old one has dropped by 33%. When asked why they waited so long to sell their device, 23% said they did not know that their wait would take away so much value from their mobile phone.
When the iPhone 12 was released last year, the iPhone 11 fell 15% in the first month and 20% in three months. Another interesting statistic is that 31% of owners do not sell or give away their old appliances and keep them in drawers.

The report shows that iPhones hold more value over time. After 24 months they lose 66% of their value, while the Samsung Galaxy 79% and 80% are OnePlus and Pixel.

           Apple VR🙃


The Apple Car was designed to have no driver 

The Apple electric car is completely autonomous
As rumors of cooperation Apple and Hyundai multiply, a new report from CNBC that cites sources within Apple, reveals that the first car company is designed without including any driver, turning the development of the vehicle in a fully autonomous experience.

The first Apple Cars were not designed to have a driver. They will be autonomous, electric vehicles designed to operate without a driver and will focus on the "last mile".

The reference to the "last mile" is particularly interesting, as this expression refers to the delivery services at the customer door. Thus, one can assume that Apple cars will be used either for product delivery services or as a robot.
Sources in the talks between Apple and Hyundai say that the technology giant wants to build the Apple Car in North America in collaboration with a recognized manufacturer who will be willing to allow Apple to control the software and hardware that will enter the car. In other words, this is an Apple Car and not a Kia model that will simply have Apple software.

Apple's preoccupation with cars seems like a one-way street and opens a door for Apple to a global trillion-dollar market.

Smartphones are a market of $ 500 billion a year. Apple holds about 1/3 of this market. The travel market is $ 10 trillion. So Apple will need only 2% of this market to reach the size of the iPhone. - Katie Huberty, Morgan Stanley analyst


Fortnite returns to the iPhone 

But not as an application
The Apple-Epic court battle is well under way, but Fortnite fans will be happy to learn that there will soon be a way to play the game on their iPhones. Apple has been banning Fortnite from its App Store since August, and until the issue with Epic is settled in court, the app will not return to iOS.
But according to the BBC , iPhone and iPad owners will be able to play Fortnite again via NVIDIA cloud service GeForce Now . The service is not yet available on iOS, but the BBC expects the announcement to be made before the holiday season.
Apple retains 30% of all in-app purchases in its store, prohibiting Epic and any company from bypassing this share by offering their own services directly through the app. The GeForce Now service, however, runs through the Safari mobile web browser, so Apple will not be entitled to a share of digital goods sales when Fortnite is played this way.

The service allows you to stream your personal game library to laptops, cell phones and other devices. The initial "Founders" subscription will cost $ 5 per month, while users will be able to play for free but for a limited time.
Note that Microsoft has also announced that it will offer xCloud on iOS via Safari sometime in the next year.

Fortnite before the ban counted 115 million users on iOS and 73 million of them played the game only through the Apple operating system.

Apple strongly supports the new photo control technology in the iPhone 

"We will not accept any extension of the system"
Apple's new child protection technology scans photos on iPhone for child abuse images. Technology has provoked reactions in the world of technology and many accuse it of opening a " back door " for governments to spy on users, while there is an open letter signed by 5,000 individuals and organizations to withdraw this technology.
Apple, however, did not back down and published a question and answer document to support the use of technology, while pledging not to accept any request to expand the system from any government.

We have faced demands for change creation and development by governments that have degraded user privacy in the past and we have clearly denied these demands. We will continue to deny them in the future. Let's be clear, this technology is limited to detecting CSAM (child sexual abuse material) stored in iCloud and we will not accept any government request to extend it.

Apple claims to have multiple safety valves to prevent the use of its systems for any reason other than detecting child abuse images. However, many are not convinced.

Even a carefully recorded, methodically designed and narrowly targeted tailgate is still a tailgate. We have seen this mission in action again. One of the technologies that was originally created to scan and find images of child abuse, has been redesigned to create a database of "terrorist" content to which companies have access and input in order to download such content. All it takes to expand the narrow rear door Apple builds is an extension of machine learning to look for other types of content. - Electronic Frontier Foundation


Fear and jealousy star in the new series of Apple TV Plus "Losing Alice" (VIDEO) 

The first three episodes premiere in January
The Apple TV Plus gave the limelight the official trailer of his new drama, the " Losing Alice ". This is a show that is inspired by the legend of Faust and in this psychological thriller starring Ayelet Zurer that we met through Daredevil.
She will play Alice, a 48-year-old director who does not feel so good inside, after taking a step back in her career to raise her family. However, after a meeting with a young screenwriter, Sophie, Alice's obsession with a movie comes to the fore again with her husband, David will take the lead role.
The eight episodes of the series are written and directed by Sigan Avin, while alongside Zurer also play: Lihi Kornowski, Gal Toren, Yossi Marshek and Shai Avivi.
The first three episodes will air exclusively on Apple TV Plus on January 22. Watch the official trailer below. 

Apple will scan your photos for child abuse images 

As part of child safety measures
Apple confirmed the rumors that it wanted to introduce a system that would scan the photos of iPhones to detect images of child abuse, clarifying that the scan will be done on the device and not in the cloud.

Apple's detection method, known as CSAM, is designed with a focus on user privacy. Instead of scanning images in the cloud, the system scans the device using a database of known CSAM image hashes, provided by NCMEC and other child protection organizations. Apple also transforms this database into a set of hashes that cannot be read and is securely stored on users' devices.


Fact: FaceTime comes on Android and Windows devices 

Apple launches counterattack on Zoom

The Apple reserves an unexpected announcement with "good morning" as part of the WWDC 2021 as FaceTime will become available on Windows and Android devices via browser. 

In essence, this may break the exclusivity of a unique feature of the iPhone, iPad and Mac in a sense , but it does enter the territorial waters of a space that has recently flourished due to the pandemic. 

FaceTime becomes an alternative to Zoom

Now, Android and Windows users will be able to answer and participate in calls via FaceTime through any browser, turning it into a service like Zoom. You will even be able to enter a call via link, which has been scheduled in advance. 

When is FaceTime coming to Android and Windows? 

Apple has not yet announced a specific date, but it will probably be launched on non-iOS / MacOS devices next winter with the release of iOS 15 . 





IPhone 13 can have an always-on screen 

Expected in September along with MacBook Pro

Bloomberg's Mark Gurman reveals that the iPhone 13 will have an always-on screen, in line with the Apple Watch, while he added that there will be a 120Hz refresh rate, lower notch, A15 chip and upgrades in the field of video recording. Gurman did not provide details on the operation of the always-on screen, but a previous leak from the well-known Max Weinbach mentions the use of LTPO panel, which like the Apple Watch or some Android flagships, drops the refresh rate too low to provides stable information without affecting the battery much. As for what will be displayed on the always-on screen, there is talk of time, alerts and battery level.
Gurman is also confident about the release of a redesigned MacBook Pro with a mini LED display. Apple expects to start production in the summer and its unveiling to take place between September and November. The new MacBook Pros will have a design level similar to the new iMacs, will include a more powerful chip than the Apple M1, will support up to 64GB of RAM and will have more ports.

The new MacBook Pro with M1 will take your productivity to the next level 

Taking advantage of the power of its M1 chip, Apple introduced the brand new 13-inch MacBook Pro . The 2.8 times more powerful processor performance and the 5 times more powerful graphics performance will help professionals of all kinds, while it is 3 times more than the best Windows laptops on the market. Unlike the MacBook Air, it has an air cooling system to allow it to operate at high loads for longer periods of time.
Speaking of professionals, developers can write Xcode 2.8 times faster, designers create 3D objects in Final Cut Pro 5.9 times faster, game designers can use Unity Editor 3.5 times faster, and ML processes run 11 times faster. In DaVinci Resolve you can play back 8K ProRes video without losing a single frame.

The battery has been significantly improved and offers 18 hours of web browsing and 20 hours of video playback, increasing user productivity per charge. For example, you can write up to 4 times more code on a single charge. It also has 2 Thunderbolt 4 ports which are compatible with Apple Pro monitor.

The design has not changed anything from the previous Pro. The MacBook Pro is also priced at $ 1,299 for the 8GB RAM and 256GB storage version and will hit store shelves on November 17th.

The German government warns Tim Cook about the CSAM photo detection system 

Big privacy issues are being raised in Europe for Apple

Apple's CSAM detection system promises to detect child abuse on users' phones. While the purpose is noble the question is whether it sanctifies the media as many believe that it will simply open the Aeolus Bag for a wider monitoring of users by governments and companies.

However, not all governments are in favor of this measure. According to
the German government has expressed its concerns. Through Manuel Hoferlin, chairman of the German parliament's Digital Agenda committee, he sent a letter to Tim Cook himself, warning him that Apple was on a " dangerous path " that could undermine " secure and confidential communications ".

Although CSAM will only be available in the US when activated, Hoferlin says it will be " the biggest tracking tool in history " and that it could cost Apple access to large markets if the company sticks to this strategy. , indirectly threatening her with a ban from Germany and the European Union.

Apple tried to mitigate the reactions, saying that the system will be open for inspection by third parties and that it will allow users to inspect the root hash database and compare it with the database in the article "Knowledge Base". It also emphasizes that users can keep their photos outside the CSAM system by disabling iCloud Photos.


Tim Cook hides another ace up his sleeve before retiring

He will not be at the helm of Apple for the next decade

Tim Cook has been at the helm of Apple for a decade, but he does not intend to run for CEO again. According to the Power On newsletter by Mark Gurman from Bloomberg, Tim Cook wants to oversee Apple's introduction of at least one other major product category. Apple is currently working on several projects that have not yet been officially unveiled, such as the electric car and augmented reality devices.

Gurman emphasizes that Apple intends to release a mixed reality headset in 2022, but also AR glasses at some point " in the middle of the decade ". He estimates that Cook is expected to step down as Apple CEO sometime between 2025 and 2028. A previous Bloomberg report revealed that Apple is already making plans to succeed Cook as it seeks to " cultivate the next generation of top managers ". .



Shock for Apple and Google: They lose their monopoly on payments in Korea  

South Korea's parliament today passed a new law banning app store operators - such as Google and Apple - from forcing developers to use only their own payment platforms. The new law virtually stops companies from charging a commission in in-app purchases. This is the first time that a large economy like South Korea has hit Apple and Google so hard, opening the Aeolian Pouch for similar laws from other countries.
The votes were 180 in favor out of a total of 188 in attendance, while the law has been described as an "Anti-Google" law. It only remains to be signed by President Moon Jae-in to take effect. In the event of a breach of the law, companies will face fines of up to 3% of their revenue in South Korea.

We will consider how to comply with the law, while at the same time maintaining a model that supports a high quality operating system and app store and will share more in the coming weeks. - Google


We believe that consumer confidence in the App Store will decrease as a result of this proposal, leading to fewer opportunities for 482,000 registered developers in Korea who have earned more than 8.55 trillion Korean won to date with Apple. - Apple

Today's historic action and the bold leadership of South Korean lawmakers is a monumental step in the fight for a just application ecosystem. Legislation passed by Parliament today will end compulsory in-app purchases in South Korea, allowing innovation, consumer freedom and competition to triumph in the market. - Representative of Match Group


Apple CEO Brings Home $750 Million Bonus

Apple CEO Tim Cook listens as President Joe Biden speaks during a meeting about cybersecurity in the East Room of the White House, Aug. 25, 2021.

It pays to be the leader of Apple.

The company's CEO, Tim Cook, was recently given a bonus of $750 million worth of Apple stock, marking his 10th anniversary as CEO.

The bonus was revealed Thursday in a regulatory filing.

He promptly cashed out the 5 million shares, which were given based on both performance and time with the company.

The bonus plan was put in place after Cook had become CEO in 2011, shortly before the death of company co-founder Steve Jobs.

Since Cook took over the company, Apple's value has reached an estimated $2.4 trillion, and its share price has risen 1,200%, according to BBC.

Cook, who is estimated to be worth $1.4 billion, still owns 3.2 million shares of the company.

The regulatory findings also show Cook donated 70,000 shares, worth $10 million, to charity.

Before joining Apple in 1998, he worked for IBM and Compaq.


















   The Story Behind the       First Apple Computer


Apple is now a brand recognized worldwide, especially for its line of smartphones. But, would you believe me that this multi-billion-dollar company was started in a garage? The genius mind that created this computer was Steve Wozniak who manually built all the hardware and self-developed all the software and even the operational system.

Steve Wozniak was working at the time for Hewlett Packard where he gained a lot of knowledge about computer hardware production. Since his youth, he always dreamed of building his own computer from scratch. He would spend hours on end drawing designs and patens on paper of how his computer would look like, until the day he actually did it.


36 Years Ago Today, Steve Jobs Unveiled the First Macintosh

Friday January 24, 2020 2:00 am PST by Juli Clover
On January 24, 1984, former Apple CEO Steve Jobs introduced the first Macintosh at Apple's annual shareholder's meeting in Cupertino, California, debuting the new computer equipped with a 9-inch black and white display, an 8MHz Motorola 68000 processor, 128KB of RAM, a 3.5-inch floppy drive, and a price tag of $2,495.

The now iconic machine weighed in at a whopping 17 pounds and was advertised as offering a word processing program, a graphics package, and a mouse. At the time it was introduced, the Macintosh was seen as Apple's last chance to overcome IBM's domination of the personal computer market and remain a major player in the personal computer industry. 

A Computerland newspaper ad from the day the Macintosh was introduced
Jobs pulled the Macintosh out of a bag at the event, powered it on, and the Mac had a little message for everyone in attendance.

Hello, I'm Macintosh. It sure is great to get out of that bag.

Unaccustomed as I am to public speaking, I'd like to share with you a maxim I thought of the first time I met an IBM mainframe: NEVER TRUST A COMPUTER YOU CAN'T LIFT!

Obviously, I can talk, but right now I'd like to sit back and listen. So, it is with considerable pride that I introduce a man who's been like a father to me... STEVE JOBS.

Despite the high price at the time, which was equivalent to around $6,000 today, the Macintosh sold well, with Apple hitting 70,000 units sold by May 1984. The now iconic "1984" Super Bowl ad that Apple invested in and debuted days before the Macintosh was unveiled may have helped bolster sales. 

After the Macintosh, Apple introduced the Macintosh II, the Macintosh Classic, the PowerBook, the Power Macintosh, the iMac G3, the iBook, and so on, eventually leading to the current Mac lineup, which includes the MacBook Air, MacBook Pro, ‌iMac‌, ‌iMac‌ Pro, Mac mini, and Mac Pro.

Today, Apple is one of the leading PC vendors in the world, shipping an estimated 18 million Macs worldwide in 2019. Then Apple competitor IBM is no longer in the personal computer business, having sold its technology to Lenovo back in the early 2000s.

Apple in the future is expected to continue expanding its popular Mac lineup, and current rumors suggest we can expect to see new 16-inch MacBook Pro models, a refreshed 13-inch machine with scissor keyboard, and, eventually, an ARM-based Mac.


Reputation: The iPhone 13 will have a signal wherever you are in the world 

According to the well-known analyst Ming-Chi Kuo, the iPhone 13, in addition to screen and camera reproductions, will bring another one that will offer an advantage over the competition. According to Kuo, the iPhone 13 will offer satellite calls and messages, wherever you are in the world.

 The user will be able to communicate even if he does not have a terrestrial signal from his provider, thanks to a modified version of the Q60comm X60 modem. It is not certain whether satellite support will be limited to specific applications. 

Rumors of satellite support for the iPhone have been around since 2019, but estimates then set a five-year window for commercialization. In addition, satellite communications are very expensive, which raises questions about how this service will be charged. If the rumors are true, the iPhone 13 will be the first mainstream smartphone that will offer connectivity wherever you are on the planet. We will find out the truth in September, when the official presentation of the phone is expected.















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